No Shit Beauty was founded in 2015 by Karen Avidar. 

Karen looked to find local natural beauty products in Israel after moving from the United States and when she could not find what she was looking for she began learning how to make the products she was seeking herself. 

Using only organic, cold-pressed ingredients of the highest standard, Karen created a line of natural beauty staples to help create a clean, effective and holistic routine that benefits individuals with highly sensitive, reactive skin. 

The line offers self-care products that are based on the innate powers of natural remedies to help anyone who wants to achieve a natural, glowing and healthy base.